Create a business breakthrough by getting beyond the “Us & Them”

Getting commercial and technical teams to work together can be tough.

This book, built on Andy Bass’s years of experience with top multi-nationals and dynamic SMEs, shows you how to unlock the growth engine behind every major breakthrough. Read this book to:

Get past tribal thinking and create a shared purpose to drive the business forward.
Break free from stereotypes that breed miscommunication and tension.
Implement practical strategies instead of gimmicky workshops.
Harness individual strengths for a thriving, cooperative environment where diverse talents can shine.
Develop a culture that turns conflicts into opportunities for innovation and growth.

This book is an important resource for today’s leader. It helps you not just manage tension between the 'Suits' and the 'Geeks,' but actually turn that tension into a driving force for innovation and growth.

Ian Constance, CEO, The Advanced Propulsion Centre (UK) and former Global Chief Engineer, Ford Motor Company

Andy's ideas have helped us hugely during a period of intense digitally-driven growth. The Suits & Geeks Trap is a fast and friendly guide to aligning tech and commercial teams. It highlights the need to understand distinct motivations and cautions against the Organisational Development Delusion, promoting a cooperative growth strategy. Essential for leaders in the digital growth era.

Jurga Žilinskienė MBE, Founder and CEO/CTO, Guildhawk

The Suits & Geeks Trap is a refreshing, entertaining read that gets straight to the point. It doesn't claim to be the panacea for business, but offers quick, actionable ideas that make you stop and think—something Andy excels at!

David J Pritchett,Co-founder, Viah Beauty, and former President, Rieke Packaging Systems